OVK Vermarkter Overview
| Ids | SharedID | Criteo | ID5 | PPID (GAM) | Panorama | Liveramp | netID | EUID | Utiq | First-Id | Proprietary ID 1(further describe) | Proprietary ID 2(further describe) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vermarkter | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Status | Usable via | Description | Usable via | Description | Usable via |
Ad Alliance | Live | Bid Stream (unrestricted) | No support | No support | Live | Adserver | No support | No support | Live | Bid Stream (restricted), Data Marketplace (Curation-SSP) | In-Progress | In-Progress | RTL Household IDs | Internal only, audiences and martech | ||||||||||
Bauer (Ids via Ad Alliance) | ||||||||||||||||||||||||
BCN | Live | Bid Stream (unrestricted) | Live | Bid Stream (unrestricted) | Live | Bid Stream (unrestricted) | Live | - IO only (Adserver) - Bid Stream (unrestricted) | No support | Live | Bid Stream (unrestricted) | No support | Live | Bid Stream (unrestricted) | In-Progress | No support | Own email hash based id | - IO only (Adserver) - Data Clean Room | ||||||
BurdaForward | No support | Live | Bidstream (unrestricted) | Live | Bid Stream (unrestricted) | Live | Bid Stream (restricted) | No support | No support | Live | Bid Stream (restricted) | No support | In-Progress | No support | ||||||||||
Funke | Live | Live | Live | Live | No support | Live | No support | In-Progress | In-Progress | |||||||||||||||
Azerion | ||||||||||||||||||||||||
iq Digital | Live | Bid Stream (unrestricted) | No support | Live | Bid Stream (unrestricted) | Live | - IO only (Adserver) | No support | Live | Bid Stream (restricted) | No support | In-Progress | Live | Bid Stream (restricted) | No Support | iq Profile IDs (e.g. Hashed e-mails, Phonenumbers, 1. Party Cookies) | Internal only, audiences and martech | |||||||
Media Impact | No support | No support | No support | No support | No support | No support | Live | No support | No support | |||||||||||||||
kleinanzeigen | ||||||||||||||||||||||||
mobile.de | Live | Bid Stream (unrestricted) | No support | Live | Bid Stream (unrestricted) | Live | Bid Stream (restricted) | No support | Live | Bid Stream (unrestricted) | No support | No support | No support | |||||||||||
netpointmedia | ||||||||||||||||||||||||
Quarter Media | Live | Bid Stream (unrestricted) | Live | Bid Stream (unrestricted) | Live | Bid Stream (unrestricted) | Live | Bid Stream (restricted) | Live | Bid Stream (restricted) | In-Progress | No support | No support | In-Progress | ||||||||||
Score Media (Ids only via Erstvermarkter) | ||||||||||||||||||||||||
SevenOne | No support | No support | No support | No support | No support | In-Progress | In-Progress | In-Progress | No support | |||||||||||||||
Ströer | Live | Bid Stream (unrestricted) | Live | Bid Stream (restricted) | Live | Bid Stream (restricted), Data Marketplace (Curation-SSP) | Live | IO only (Adserver) | No support | Live | Bid Stream (restricted) | Live | Bid Stream (restricted) | In-Progress | Live (Test) | Bid Stream (restricted) | ||||||||
UIM | Live | Bid Stream (unrestricted) | Live | Bid Stream (unrestricted) | in Progress | Live | Bid Stream (restricted) | No Support | In-Progress | Live | Bid Stream (deal id) Bid Stream (unrestricted) Data Marketplace (Curation-SSP) Data Marketplace (DSP) Data Clean Room | In-Progress | No Support | No Support | No Support |